On 9th of April, 2020 Andrius Segalovičius was defended his doctoral dissertation entitled “Consumerism expression trends in Lithuania: the largest cities residents’ attitudes toward housing as an object of consumption”.

This dissertation was prepared during the periods 2007-2012 at the Kaunas University of Technology and 2019-2020 at Lithuanian Social Research Centre.

Dissertation was defended on a non-resident basis.

Scientific consultant: Chief Researcher Dr. Rūta Brazienė (Lithuanian Social Research Centre, Social Sciences, Sociology – S 005).

Dissertation was defended at the Commitee of Sociology of Vytatutas Magnus University, Kaunas University of Technology, Lithuanian Social Research Centre.

Chairman: Chief Researcher Dr. Meilutė Taljūnaitė (Lithuanian Social Research Centre, Social Sciences, Sociology – S005).

Members:

  • Chief Researcher Dr. Jolanta Aidukaitė (Lithuanian Social Research Centre, Social Sciences, Sociology – S 005);
  • Prof. Dr. Rūta Muktupāvela (Latvian Academy of Culture, Social Sciences,Sociology – S 005);
  • Chief Researcher Dr. Diana Janušauskienė (Lithuanian Social Research Centre, Social Sciences, Sociology – S 005);
  • Dr. Apolonijus Žilys (Vytautas Magnus University, Social Sciences, Sociology – S 005).

The doctoral thesis was defended in the public virtual meeting of the Commitee of Sociology.

Annotation

The dissertation is based on a newly developed model of empirical research on the expression of consumerism, which is intended to explore housing as an object of consumption.  The model is constructed by conceptualizing housing as an object of consumption and consumerism as an ideology of consumer culture. The dissertation research is based on the methodological assumption that individuals do not equally adopt the ideology of consumerism, individuals differ in adopting consumerist values and that is why consumerism is a gradual concept – therefore according to the intensity of the consumerism expression individuals can be divided into different consumerism expression groups. The dissertation research solves the scientific problem: do residents’ attitudes toward housing differ according to the intensity of consumerism? The attitudes toward housing are explored by analyzing functional, symbolic and investment value aspects of housing.